HH Electronics announces Chinese distributor

HH Electronics announces Chinese distributor

HH Electronics welcomes Eatrend as its new distributor

CHINA: UK loudspeaker manufacturer HH Electronics has announced the official appointment of Shanghai-based Eatrend AV Technology as its distributor for Mainland China, Hong Kong and Macau.
Whilst the two companies have been in discussions since last year, the distributor took the opportunity at the recent Prolight + Sound Guangzhou show to make a formal announcement and use its booth to full advantage to display a range of new products.
As director of production Duncan Boniface explained, ‘We’ve always known that there was a good potential for HH here in China but it’s just been finding the right people to work with. Eatrend are very proactive. They’re investing in developing this business and they’ve pulled together people with a lot of industry experience and a great set of contacts.’
Eatrend AV Technology general manager Walson Wu added, ‘HH have many innovative ideas and I’m convinced that there is much potential in the market here. We already have a number of projects underway.’
The engineering team has been busy developing a range of products targeted towards the China market. ‘This will enhance our global product offering as well’ added Mr Boniface. ‘They’ve got some particular opportunities including higher end install projects that allow us to develop some additional models and their input has been very valuable. So we’re learning together and it’s a really positive relationship.’
Eatrend’s portfolio has also been enhanced with the addition of US microphone manufacturer Audix, covering the China and Macau markets.

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